Barriers to widespread EV adoption remain, notably the lack of enough public charging stations, according to a new report by Ipsos and EVBox Group
LIBERTYVILLE, Ill., March 30, 2021 — A majority (52%) of U.S. residents agree that electric vehicles are instrumental in combating climate change, and 46% agree that governments should increase tax incentives for people who buy EVs, according to a report from market research firm Ipsos and EVBox Group, a leading global provider of EV charging solutions.
Four in ten (41%) of Americans say they would consider an Electric Vehicle (EV) for their next car. The top barrier to buying is drivers’ uncertainty around finding a charging station when they need it — an indication that an expanded public EV charging infrastructure would help the nation transition more quickly from gas cars to emission-free EVs.
Consumer attitudes revealed by the report support recent clean energy policy and market developments in the U.S. and illustrate how government incentives allow Americans to build a sustainable future.
This year, major automakers including General Motors and Ford are releasing a new wave of electric cars and pickup trucks that are more affordable for mainstream drivers. The U.S. recently rejoined the Paris Agreement in the fight against climate change, and the Biden administration is urging faster adoption of EVs with a call for 500,000 new public charging stations on U.S. roads by 2030.
The EVBox Mobility Monitor surveyed over 2,000 Americans nationwide via an online questionnaire with some notable results:
- Most (59%) say climate change is personally important to them. Among those inclined to buy an EV (749 potential EV drivers), 83% share this view.
- A majority (54%) of Americans, and 79% of potential EV drivers, have a (very) positive view of the Paris Agreement.
- More than 4 in 10 Americans (45%) — and 7 in 10 (72%) potential EV drivers — say environmental considerations are important when buying a car.
- Nearly 7 in 10 (69%) potential EV drivers say President Biden’s plan to expand tax incentives for EV purchases makes them more inclined to buy an EV.
Despite a majority of Americans viewing climate change as personally important and EVs as instrumental to addressing it, significant barriers keep many U.S. drivers from buying EVs.
More EV chargers in more places would resolve drivers’ top concern: that they won’t find a charging station when they need it. Only 18% of Americans, and 30% of potential EV drivers, say that there are enough charging stations in their area.
To reduce other barriers will require the U.S. to install a larger number of more reliable chargers that are designed to be inclusive of people of all physical abilities. Nearly 4 in 10 (39%) EV drivers said they’ve had problems charging their EVs at public charging stations that were broken, not designed to accommodate people with disabilities, or otherwise difficult to use.
EVBox Group works with Ipsos annually to assess EV adoption in Europe. This is its first U.S. report, which represents the opinions of n=2,002 U.S. citizens, including 100 EV drivers and 749 potential EV drivers, respondents who indicated they will most likely or definitely opt for an EV next time they purchase a car. EV drivers include hybrid, PHEV and BEV drivers.